The healthcare market continues to be increasingly influenced by managed care, especially in the utilization of products and services. The maze of managed care stakeholders, their roles and their objectives often poses real threats to successfully conducting business in this market. At the same time, effectively navigating this maze can help ensure success and offer significant competitive advantage.

The GMR Group is focused on providing strategic and tactical solutions to the marketing and sales challenges our clients face in the managed healthcare environment.

Established in 1993, The GMR Group is a healthcare consultancy exclusively focused on managed care. The company has designed, developed and helped to implement initiatives for multiple clients in different therapeutic categories. As a result, The GMR Group has direct experience with a wide variety of stakeholders in managed care entities including:

Our core competency is a base of consultants who came from managed care

Our consultants are participating members in several key professional organizations (AMCP, ASCP, NADONA, AMDA)

Over the years, The GMR Group has established close working relationships with a variety of decision makers in managed care and developed an extensive customer database

Strategies and tactics are designed in a stepwise fashion to give the client maximum flexibility throughout implementation

Final plans are realistic, measurable and cost effective

The GMR Group has developed a disciplined process of assessment, development, validation and implementation of initiatives which is flexible but thorough enough to ensure a sound return on invested resources. While the role or extent of involvement of The GMR Group varies from client to client, all recommendations include:

The opportunity The GMR Group offers its clients is important. The core of this opportunity is a group of consultants who were at one time managed care stakeholders themselves. Experience in HMOs, hospital pharmacy, home health care and long term care enables them to assess products and services from the customer's perspective, identify key issues and craft customized solutions. Combining this capability with the extensive pharmaceutical sales and marketing experience within The GMR Group yields strategies, tactics and plans that have impact, are realistic to implement and are cost effective.