Continuing Education for healthcare professionals provides a vital link between the practitioner, the pharmaceutical company, and the evolving marketplace. Educational venues offer the opportunity to reach a variety of stakeholders and rapidly establish message credibility. The implementation of a symposium series aimed at managed healthcare professionals can increase awareness for current therapies or set the stage for the impending launches. While the foundation for symposia content is medically based, goals, issues and needs are uniquely oriented to the managed care audience.

The integration of a publication strategy can complement and expand the reach of the current initiatives being implemented. By creating written materials (i.e. comprehensive review article) that are informative and easily accessible, clients have the potential to reach a broad audience (managed care pharmacists, medical directors and other healthcare professionals) which can have a tremendous effect on developing product awareness. The availability of peer-reviewed literature can also validate the credibility of product information which may positively impact product perceptions and allow wider utilization.